Licences bought across the organisation, opened by almost nobody
- Situation
- An enterprise rolls out AI seats company-wide. Months later, usage reports show a small cluster of enthusiasts and a long tail who logged in once.
- Approach
- Start from the workflows rather than the tool: baseline where hours actually go, then train each role on their own recurring tasks, in the tool already licensed.
- What changes
- Usage becomes something the work pulls rather than something the rollout pushed, and the seats already being paid for start returning something.












